Mark, founder of Elephants IndependentWhy Elephants?
My mum collected elephants her whole life. Glass, wood, stone, every colour and shape. Family and friends brought one home from every holiday, and over the years her collection became a symbol of the people she loved.
When I set up my first Self Managed Super Fund and needed a trustee name, the choice was easy. To me, elephants stand for everything Mum taught me: loyalty, strength, protection, and never forgetting what matters most. Today she still shows an extraordinary love of life that humbles me every day.
Elephants Independent is her legacy, built by a very proud son who owes her everything.
Why me?
I’ve spent my career in telecommunications and IT across Australia and the UK, in both the private and public sectors. Along the way I’ve moved countries and learned what real value looks like. Spoiler: it’s rarely just about the money.
As a father of three and now a grandfather, passing on what I’ve learned matters to me. This isn’t about building an empire. It’s about sharing that knowledge and making a real difference for everyday people. I’m not here to sell you a product or represent a supplier. I charge a straightforward fee for my time, explain what I find clearly, and help you make informed decisions.
Because sometimes the best decision is simply knowing what you’re paying for, and whether you really need to be paying it.